Free Shipping Strategies for Sellers
Free shipping drives sales but cuts into margins. Learn strategies to offer it profitably.
How do sellers offer free shipping without losing money?
Sellers offer free shipping by: 1) Building shipping cost into prices, 2) Setting thresholds above average order value, 3) Using Flat Rate boxes for predictable costs, 4) Limiting to lightweight items.
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| Carrier | Service | Price | Delivery Time | |
|---|---|---|---|---|
| Strategy | Build into Price (+15%) | Included | Any | |
| Strategy | Threshold ($50+) | Free over $50 | Any |
Build into Price (+15%)
Threshold ($50+)
* Prices shown are discounted ShipWave rates. Actual rates vary by exact dimensions, weight, and origin/destination.
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Build Shipping Into Prices
Increase product prices by 10-15% and offer "free shipping" on everything. Customer sees great deal; your margin is protected.
Pro Tips to Save More
Test Your Threshold
Set free shipping threshold 15-20% above current AOV.
Frequently Asked Questions
- Yes, offering free shipping can increase conversion rates by 20-30%.
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Related Shipping Guides
Small businesses can access the same shipping discounts as large retailers. Learn how to get commercial rates.
Cheapest Shipping Option: Complete GuideFinding the lowest shipping rate requires comparing all options. We break down the cheapest carrier for every situation.
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