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Free Shipping Strategies for Sellers

Free shipping drives sales but cuts into margins. Learn strategies to offer it profitably.

How do sellers offer free shipping without losing money?

Sellers offer free shipping by: 1) Building shipping cost into prices, 2) Setting thresholds above average order value, 3) Using Flat Rate boxes for predictable costs, 4) Limiting to lightweight items.

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Strategy

Build into Price (+15%)

IncludedAny
Strategy

Threshold ($50+)

Free over $50Any

* Prices shown are discounted ShipWave rates. Actual rates vary by exact dimensions, weight, and origin/destination.

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Minimum 0.1 lb, Maximum 150 lb

Build Shipping Into Prices

Increase product prices by 10-15% and offer "free shipping" on everything. Customer sees great deal; your margin is protected.

Pro Tips to Save More

1

Test Your Threshold

Set free shipping threshold 15-20% above current AOV.

Frequently Asked Questions

Yes, offering free shipping can increase conversion rates by 20-30%.

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We work with all major carriers to bring you the best rates and service options.

FedEx
Save Up to 54%

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UPS
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Save Up to 42%

Leading international shipping and logistics

Available Services:

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Volume Discounts

The more you ship, the more you save with our tiered pricing.

Customer Support

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Hear from Our Customers

Join thousands of satisfied customers who are saving money and time with ShipWave.

S

Sarah Johnson

Saved $2,400

Handmade Crafts Co.

"ShipWave has saved us thousands on shipping costs. The interface is so easy to use, and the savings are incredible. Highly recommend!"

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Mike Chen

Saved $5,600

Tech Gadgets Store

"As an e-commerce business, shipping costs were killing our margins. ShipWave changed everything - we now save 45% on every shipment."

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Lisa Rodriguez

Saved $1,800

Boutique Fashion

"The rate comparison feature is amazing. I can see all options at once and choose what works best for each customer. Game changer!"

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David Thompson

Saved $8,200

Home Goods Direct

"Customer service is outstanding and the platform never goes down. We process hundreds of labels weekly without any issues."

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