Return Shipping Labels: A Complete E-commerce Guide
Returns are inevitable in e-commerce. Smart return label strategies can turn refund requests into repeat customer opportunities while minimizing costs.
How do I create a return shipping label?
Create return labels through your shipping platform (ShipWave, ShipStation, etc.), carrier website, or e-commerce platform. Choose "Pay on Scan" labels that only charge when used, or "Prepaid" labels if you want to include them in packages. Most labels cost the same as outbound shipping.
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| Carrier | Service | Price | Delivery Time | |
|---|---|---|---|---|
| USPS Ground Advantage | Return label 1 lb | $4.50 | 2-5 days | Cheapest |
| UPS Ground | Return label 1 lb | $8.50 | 1-5 days | |
| FedEx Ground | Return label 1 lb | $8.75 | 1-5 days | |
| USPS Priority Mail | Return label 1 lb | $7.90 | 1-3 days |
Return label 1 lb
Return label 1 lb
Return label 1 lb
Return label 1 lb
* Prices shown are discounted ShipWave rates. Actual rates vary by exact dimensions, weight, and origin/destination.
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Types of Return Labels
Pay-on-scan (POS) labels are only charged when the customer drops off the package and it gets scanned. Perfect for including in packages - you only pay for labels actually used. Available through most shipping platforms.
Prepaid labels are charged immediately when created. Use these when you know a return is happening (customer already requested it). Slightly simpler but you pay whether used or not.
Customer-paid returns put shipping costs on the customer. Acceptable for "changed my mind" returns but damages customer experience. Avoid for defective items.
Return Label Best Practices
Make returns easy: 92% of customers will buy again if returns are easy. Include return instructions and labels in packages or make them instantly accessible online.
Set clear policies: Define return windows (30 days is standard), condition requirements, and who pays shipping. Display policies prominently before purchase.
Process quickly: Issue refunds within 24-48 hours of receiving returns. Fast refunds build trust and encourage future purchases.
Reducing Return Shipping Costs
Offer store credit bonus: "Get 10% extra when you choose store credit instead of refund." Many customers accept, keeping revenue in your ecosystem.
Use economy services: Returns are not urgent. USPS Ground Advantage or UPS Ground saves 40-50% over Priority/Express services.
Consolidate returns: For high-volume returns, set up a returns center that batches and inspects items, reducing per-item handling costs.
Pro Tips to Save More
Use Pay-on-Scan Labels
Include return labels in packages without paying unless the customer actually uses them.
Make Labels Easy to Access
Provide a self-service portal where customers can generate return labels 24/7.
Offer Returnless Refunds for Low-Value Items
If return shipping costs more than the item, just refund and let customers keep it.
Analyze Return Reasons
Track why items are returned. "Does not fit" suggests sizing issues to fix with better descriptions.
Include Packaging for Returns
Reusable packaging lets customers return in the same box. Eco-friendly and convenient.
Consider Return Insurance
For high-value returns, insure shipments to protect against loss or damage.
Frequently Asked Questions
- It is your choice. Offering free returns increases conversions and loyalty but costs money. Many retailers offer free returns for defects/errors but charge for "changed my mind" returns.
- A label you are only charged for when the customer actually uses it. Include these in packages at no upfront cost. If never scanned, you never pay. Most shipping platforms offer this option.
- Match your return policy. If you offer 30-day returns, labels should be valid at least 45 days (giving time for shipping). Most carriers allow 60-90 day validity.
- Yes, customers can ship returns themselves. Provide your return address and let them choose their carrier. You will not have tracking unless they share it.
- When you create return labels through your shipping platform, tracking is automatic. Use the tracking number to monitor return progress and plan for processing.
- If you use pay-on-scan labels, yes - it costs nothing and improves customer experience. For prepaid labels, only generate on request to avoid paying for unused labels.
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