Branded Shipping Labels: Elevate Your Unboxing Experience
Your shipping label is the first thing customers see when their package arrives. Make it memorable with professional branded labels that reinforce your business identity.
Can I put my logo on shipping labels?
Yes, many shipping platforms allow custom branding on labels. Add your logo, brand colors, and custom messaging to the non-postage areas of the label. Some carriers have restrictions, so check guidelines. Services like ShipWave, ShipStation, and Stamps.com support branded labels.
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| Carrier | Service | Price | Delivery Time | |
|---|---|---|---|---|
| Thermal Labels (4x6") | 500 roll | $18-25 | Per roll | |
| Custom Printed Labels | 500 roll w/ logo | $45-75 | Per roll | |
| Full Color Labels | 500 roll | $75-120 | Per roll | |
| Direct Thermal Printer | DYMO/Rollo | $150-250 | One-time | Cheapest |
500 roll
500 roll w/ logo
500 roll
DYMO/Rollo
* Prices shown are discounted ShipWave rates. Actual rates vary by exact dimensions, weight, and origin/destination.
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What Can You Customize on Shipping Labels?
Logo placement: Most shipping label formats have space for a small logo (typically 1-2 inches) above or beside the return address. Keep it simple - detailed logos do not print well on thermal labels.
Return address area: Customize your business name, logo, and return address. This is prime branding real estate that every customer sees.
Promotional messages: Some label formats allow a small message area. Use it for social media handles, referral codes, or thank-you messages.
Label Printing Options
Thermal printers (recommended): Direct thermal printers like DYMO 4XL or Rollo produce professional labels quickly with no ink costs. Labels cost $0.03-0.05 each. Best for most e-commerce sellers.
Laser/inkjet printing: Standard printers work with adhesive label sheets. Lower upfront cost but higher per-label cost and slower printing. Good for low volume.
Pre-printed custom labels: Order rolls with your logo pre-printed. Carrier information prints on top. Higher cost but maximum brand impact.
Brand-Building Beyond the Label
Complete the experience: Branded labels are part of a system. Match with branded tape, custom tissue paper, stickers, and thank-you cards for maximum impact.
Branded tracking: Many shipping platforms offer branded tracking pages with your logo, colors, and product recommendations. Customers see your brand at every touchpoint.
Packaging inserts: Include a card with care instructions, a discount code for next purchase, or a request for reviews. Small investment, big returns.
Pro Tips to Save More
Keep Logos Simple
Thermal printers have limited resolution. Bold, simple logos print cleanly. Fine details get lost.
Use Contrasting Colors
Black on white labels is standard. If using colors, ensure high contrast for readability.
Do Not Cover Barcodes
Carrier barcodes must remain scannable. Only customize designated non-barcode areas.
Match Your Brand Voice
Professional brands use clean labels. Playful brands can add fun messaging. Stay consistent.
Test Before Bulk Printing
Print test labels to ensure logo placement, text sizing, and barcode scanning work correctly.
Consider 4x6 Standard Size
4x6" labels are industry standard. They fit thermal printers and carrier requirements.
Frequently Asked Questions
- Yes, with guidelines. USPS, UPS, and FedEx allow customization in non-postage areas. Barcodes, tracking numbers, and postage must remain unmodified and scannable.
- Thermal printers (DYMO 4XL, Rollo, Zebra) are best for volume shipping. No ink costs, fast printing, professional output. Expect to spend $150-300 for a quality thermal printer.
- Blank thermal labels: $0.03-0.05 each. Pre-printed branded labels: $0.10-0.20 each. Most sellers use blank labels with digital branding added by their shipping software.
- Yes, in designated areas. Many platforms allow a short message below or beside the return address. Keep it brief - space is limited.
- Typically 1-1.5 inches wide for standard 4x6" labels. The logo should be visible but not overwhelming. Test print to ensure clarity.
- Optional but professional. Branded return labels maintain brand consistency even during the return process. Some customers may not use them, so use pay-on-scan when possible.
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