ShipWave Channels

Understanding listing statuses

What each listing status means and how to handle status changes.

Draft

What it means: The listing has been created in ShipWave but has not been pushed to the marketplace. It exists only in ShipWave's database.

What to do: Review the listing, make any needed customizations, then push to the marketplace.

Pending

What it means: The listing has been pushed to the marketplace and is being processed. The marketplace is validating the listing data.

What to do: Wait. Most listings move to "active" within minutes to hours. Amazon can take up to 24 hours. If stuck in pending for more than 24 hours, check the marketplace seller portal for issues.

Active

What it means: The listing is live on the marketplace and available for customers to purchase. This is the goal state.

What to do: Monitor performance. Keep inventory updated. Make optimizations as needed.

Inactive

What it means: The listing exists on the marketplace but is not visible to customers. Common reasons:
  • Manually deactivated by you
  • Zero inventory
  • Price set to $0
  • Scheduled availability ended

What to do: Fix the underlying issue (restock inventory, set price, etc.) and the listing should reactivate. You may need to push an update.

Error

What it means: The listing push failed or the marketplace rejected it. Common reasons:
  • Missing required fields (GTIN, brand, category)
  • Validation failure (title too long, invalid price)
  • Content policy violation
  • Duplicate listing detected

What to do: Check the error message in the listing detail page. Fix the issue and push again.

Suppressed

What it means: The marketplace has hidden your listing due to a policy issue. This is different from "error"—the listing was accepted but later suppressed. Common on Amazon for:
  • Missing product images
  • Incomplete product information
  • Policy violations
  • Pricing errors

What to do: Check your Amazon Seller Central "Fix Stranded Inventory" or similar reports. Fix the issue and push an update.

Checking status in bulk

The Listings page shows status with colored badges:
  • Draft (gray)
  • Pending (blue)
  • Active (green)
  • Inactive (orange)
  • Error (red)
  • Suppressed (purple)
Filter by status to see all listings in a particular state.

FAQs

How often does ShipWave check listing status?
ShipWave pulls listing status updates every 15 minutes via a cron job. You can also click "Refresh Status" on a listing to check immediately.
Can a listing go from Active back to Error?
Yes. If a marketplace later flags an issue (policy violation, missing info, etc.), an active listing can move to error or suppressed.
What if my listing is stuck in Pending?
If it's been more than 24 hours, check the marketplace seller portal directly. Some issues don't surface through the API immediately.
Does inactive mean deleted?
No. Inactive listings still exist on the marketplace and can be reactivated. To remove a listing completely, you need to delete it.

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