ShipWave Channels

ShipWave Channels overview

Sell on Amazon, eBay, Etsy, Walmart, and TikTok Shop from one dashboard.

What is ShipWave Channels?

ShipWave Channels is a multi-channel marketplace connector that lets you list your products on multiple sales channels from a single dashboard. Your Shopify store acts as the source of truth for products and inventory. ShipWave pushes listings to each marketplace, keeps inventory in sync, imports orders, and syncs tracking numbers—all automatically. Instead of logging into five different seller portals, manage everything from one place.

Supported marketplaces

  • Amazon – Seller Central integration via SP-API. Supports Amazon US, Canada, Mexico, and Brazil. Works with both FBA (Fulfillment by Amazon) and FBM (Fulfilled by Merchant) listings.
  • eBay – Full listing and order management via the Trading API and Inventory API. Global marketplace support.
  • Walmart Marketplace – List on Walmart's third-party marketplace. Requires API credentials from Walmart Seller Center.
  • Etsy – Product sync with Etsy-specific attributes like materials, tags, and shipping profiles. Uses OAuth with PKCE for secure authorization.
  • TikTok Shop – Sell directly through TikTok's in-app shopping features. Multi-shop support via shop cipher.

The Shopify-first architecture

ShipWave Channels uses a Shopify-first architecture where your Shopify store is the single source of truth:
  • Products – All product data (titles, descriptions, images, variants) comes from Shopify. You can override any field per-channel.
  • Inventory – Shopify inventory levels are synced to all marketplaces in real-time. ShipWave never maintains its own inventory count.
  • Orders – Marketplace orders are imported into ShipWave AND automatically written back to Shopify, keeping your order history unified.
  • Fulfillment – Ship orders through ShipWave, and tracking numbers automatically push to both Shopify and the originating marketplace.

How it works

  1. Connect Shopify – Link your Shopify store to ShipWave. This imports your products, variants, and inventory levels.
  2. Create a channel – Add a marketplace channel (e.g., Amazon US) and authorize your seller account via OAuth.
  3. Configure settings – Set up pricing rules (markups, rounding), inventory buffers, category mappings, and listing templates.
  4. Create listings – Select products to list on each channel. Apply per-listing customizations if needed.
  5. Push to marketplace – Products sync from Shopify to the marketplace with your customizations applied.
  6. Manage from one place – Orders auto-import, inventory stays in sync across all channels, and tracking numbers push back to each marketplace when you ship.

Key features

  • Multi-channel listings – Create and manage listings on 5 marketplaces from one dashboard
  • Real-time inventory sync – Webhook-driven sync updates marketplaces within seconds of Shopify changes
  • Cross-channel inventory deduction – When you sell on one marketplace, inventory is immediately reduced on all others
  • Per-channel pricing rules – Set different markups, rounding, and price floors for each marketplace
  • Listing templates – Use variables like {{title}} and {{vendor}} to generate marketplace-optimized listings
  • Category mapping – Map Shopify product types to each marketplace's category taxonomy
  • Order import – Marketplace orders sync to ShipWave and Shopify automatically
  • Tracking sync – Ship an order, and tracking info pushes back to the marketplace
  • Sync logs – Full audit trail of every sync operation with error details

FAQs

Do I need a Shopify store to use ShipWave Channels?
Yes. ShipWave Channels uses Shopify as the source of truth for products and inventory. Your Shopify store must be connected to ShipWave before you can create marketplace channels. Support for other e-commerce platforms is planned for future releases.
How often does inventory sync?
Inventory syncs in real-time via Shopify webhooks (within seconds of a change), plus a safety-net cron job runs every 15 minutes to catch any missed updates. Marketplace orders also trigger immediate cross-channel inventory updates.
Can I use different prices on different marketplaces?
Yes. Each channel has its own pricing rules. You can set percentage markups, fixed dollar markups, rounding rules (to .99, .95, or .00), minimum/maximum prices, and custom formulas. Rules can be conditioned on product type, vendor, tags, SKU, or price range.
Is there a limit to how many products I can sync?
No. ShipWave Channels can handle stores with thousands of products. Bulk operations and background processing ensure large catalogs sync efficiently.
What happens if a marketplace is down during sync?
ShipWave logs the error and retries automatically. The sync log shows exactly what failed and why. You can also trigger a manual re-sync once the marketplace is back online.

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