Free ecommerce tool
Return policy generator
A clear return policy is one of the cheapest ways to lift conversion and cut support load — shoppers buy with confidence when they know exactly how returns work, and your inbox stays quiet when the answers are already on the page. Set your return window, condition requirements, who pays for return shipping, and any exceptions, then copy the generated return & refund policy straight into your Shopify or ecommerce store. No signup required.
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Return policy FAQ
- What should an ecommerce return policy include?
- A good return policy answers the questions a shopper is afraid to ask before they buy: how long they have to return an item, what condition it must be in, who pays return shipping, how refunds are issued and how long they take, and which items are final sale. Spelling all of this out up front removes purchase hesitation and cuts down on "where is my refund" support tickets. The generator builds each of these sections for you so nothing important is missing.
- Should I charge a restocking fee?
- Restocking fees (typically 10–20%) can offset the cost of inspecting, repackaging, and reselling returned goods, but they also add friction and can frustrate otherwise-happy customers. Many stores skip them entirely for change-of-mind returns and only apply them to opened or non-resellable items. If you do charge one, state the exact percentage and which items it applies to in your policy — surprise fees are a top driver of chargebacks.
- How long should my return window be?
- Thirty days from delivery is the most common window and is what shoppers expect by default. Longer windows (60–90 days) reduce purchase anxiety and can lift conversion, while shorter windows protect you on seasonal or fast-moving inventory. Whatever you choose, measure it from the delivery date, not the order date, so customers are not penalized for slow shipping. The generator lets you set any window and writes the clause to match.
- Should I offer free returns or make the customer pay?
- Free returns increase conversion and repeat purchases, but they cost you the return label and can invite abuse on low-margin items. Many stores split the difference: free returns for defective or wrong items (your fault) and customer-paid returns for change-of-mind (their choice). The generator supports all three options — customer pays, you provide a prepaid label, or it depends on the reason — so your policy matches how you actually want to run returns. This is a starting template, not legal advice; have counsel review it against your local consumer-protection laws before publishing.
Turn your policy into a self-serve returns flow
A written policy sets expectations — a returns portal enforces them automatically, with prepaid labels, approval rules, and refund tracking built in.