Wholesale Pricing for Shopify Stores
Create customer groups, set tiered pricing rules, and offer volume discounts — all applied automatically at checkout via Shopify Functions.
Unlimited
Customer Groups
Segment buyers by tier, region, or account type
3 Types
Discount Methods
Percentage, fixed amount, or fixed price
Volume Tiers
Quantity Breaks
Buy more, save more — automatically
Native
Shopify Checkout
Powered by Shopify Functions — no workarounds
Benefits
Why Businesses Choose This Feature
- Multi-Group Pricing
Create unlimited customer groups — wholesale, VIP, distributor, regional — each with their own pricing rules. Assign customers to groups and their prices update everywhere automatically.
- Automated Checkout Discounts
Wholesale prices apply at checkout through Shopify Functions — no discount codes, no manual adjustments. Customers see their negotiated prices and check out seamlessly.
- Full B2B Toolkit
Volume tiers with quantity breaks, net payment terms, product locking by group, draft order support, CSV import/export, and a test mode to validate everything before going live.
How Wholesale Pricing Works
Create Customer Groups
Define groups like "Wholesale," "Distributor," or "VIP." Assign customers individually or import them in bulk via CSV.
Set Pricing Rules & Tiers
Configure percentage discounts, fixed amounts, or fixed prices per group. Add volume tiers so customers get better pricing at higher quantities.
Prices Apply Automatically
When a wholesale customer checks out, Shopify Functions apply the correct pricing at the checkout level — no codes needed, no workarounds.
ShipWave vs Traditional B2B Apps
See how ShipWave wholesale compares to other Shopify B2B pricing apps.
| Feature | ShipWave | Traditional B2B Apps |
|---|---|---|
| Checkout Integration | Native Shopify Functions | Draft orders or discount codes |
| Customer Groups | Unlimited groups | Limited or tiered by plan |
| Collection-Level Pricing | Apply rules to entire collections | Product-by-product only |
| Volume / Quantity Tiers | Built-in quantity breaks | Separate app or manual setup |
| Application System | Built-in wholesale applications | External forms or manual approval |
| Net Payment Terms | Configurable per group | Limited or unavailable |
| Product Locking | Lock products to specific groups | Rarely supported |
| CSV Import / Export | Full import & export support | Manual entry only |
| Test Mode | Validate rules before going live | No test environment |
Everything You Need for Wholesale
A comprehensive set of B2B tools built directly into ShipWave — no extra apps required.
- Unlimited customer groups with custom names and settings
- Percentage, fixed amount, and fixed price discount rules
- Volume tiers with quantity break pricing
- Apply pricing rules to individual products or entire collections
- Built-in wholesale application system for new customers
- Net payment terms configurable per group
- Product locking — restrict products to specific groups
- Shopify theme blocks for wholesale-only storefronts
- CSV import and export for customers and pricing rules
- Test mode to validate pricing before going live
- Cart validation to enforce minimum order amounts
- Draft order support for manual wholesale orders
Who Uses Wholesale Pricing
Distributors & Wholesalers
Give your distribution partners tiered pricing based on volume. They log in, see their prices, and order without needing to call or email for quotes.
Retail Partners
Offer special pricing to brick-and-mortar stores that carry your products. Lock exclusive SKUs to retail partners and set net payment terms.
International Buyers
Create region-specific pricing groups for international customers with different discount structures, currencies, and minimum order requirements.
Frequently Asked Questions
How do wholesale prices apply at checkout?
ShipWave uses Shopify Functions to apply wholesale pricing directly at the checkout level. When a customer in a wholesale group checks out, their group pricing is automatically applied — no discount codes or workarounds needed.
Can a customer belong to multiple groups?
Yes. A customer can be assigned to multiple groups. When groups overlap, the best price for the customer is automatically applied at checkout.
What is the wholesale application system?
New customers can apply for wholesale access through a built-in application form. You review applications in ShipWave and approve or deny them. Approved customers are automatically added to the appropriate group.
How do volume tiers work?
Volume tiers let you set quantity breaks — for example, 10+ units at 15% off, 50+ units at 25% off, 100+ units at 35% off. The best applicable tier is automatically selected based on the quantity in the cart.
What does product locking do?
Product locking lets you restrict specific products or collections to certain customer groups. Locked products are only visible and purchasable by customers in the assigned groups.
Can I test my pricing rules before going live?
Yes. ShipWave includes a test mode that lets you validate all your pricing rules, volume tiers, and group assignments before enabling them for real customers.
Do wholesale prices show on the storefront?
You can use Shopify theme blocks to display wholesale prices on your storefront for logged-in wholesale customers. Regular customers see standard pricing.
How do net payment terms work?
Net payment terms let you offer deferred payment to wholesale customers — for example, Net 30 or Net 60. Terms are configurable per customer group and applied when wholesale customers place orders.
Explore More
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Start Selling Wholesale Today
Set up wholesale pricing, customer groups, and volume discounts for your Shopify store in minutes.