ShipWave Channels

Reusable marketplace listing templates

Define a title, description, and bullets once with variables for the parts that change, then bulk-apply across hundreds of listings per channel.

Why templates

If you sell 200 SKUs on Amazon and another 200 on Walmart, the title and bullet formats are different on each channel but stable across SKUs. Hand-writing the same structure 200 times is a recipe for inconsistency. Templates let you define the structure once per channel, with variables for the parts that vary (brand, model, color, capacity), and apply it to any selection of listings.

Creating a template

Go to Admin → Marketplace → Templates and click New Template. Pick a channel (Amazon, Walmart, eBay, Etsy, TikTok Shop), give the template a name, and write the title, description, and up to 5 bullet points. Use Handlebars-style variables: {{brand}}, {{model}}, {{capacity}}, {{color}}, or any custom field on the product.

Preview against a sample

In the template editor, pick a sample product from the dropdown and the preview pane shows the rendered output. Spot a missing variable or weird capitalization? Edit and preview again. No publishing until you're happy.

Bulk apply

On the Listings page, multi-select rows (filter by channel, status, brand, or product type first) and click Apply Template. Pick the template, confirm the count, and ShipWave re-renders titles, descriptions, and bullets for every selected listing. The change is queued and pushed on the next marketplace sync. Cancel before the sync runs if you change your mind.

Variables and fallbacks

Templates support variable fallbacks: {{color | default "Black"}} uses "Black" if the product has no color attribute. You can also use conditionals: {{#if has_battery}}Includes battery{{/if}}. The full variable list is documented in the template editor sidebar. For Amazon variation parent-child listings, templates can target parents and children separately—useful when the parent should say "Multiple sizes" while children specify the size.

FAQs

Are templates per-channel or universal?

Per-channel. Amazon, eBay, Walmart, and so on have different formatting rules and character limits, so each channel gets its own template library.

Can I import templates from another tool?

There's no direct import yet. Copy and paste the title/description/bullets into the editor and add variables where you want them.

What happens if a variable is missing on a product?

If you didn't set a fallback, the variable renders as an empty string. The template editor flags listings with missing variables in the bulk-apply preview so you can fix them before publishing.

Do templates affect my existing channel pushes?

Only on the next sync after you apply. Existing listings stay as they are until you explicitly bulk-apply a template to them.